Reydoog Limited provides expert consultancy in business planning, funding, intellectual property exploitation, and strategic networking. We help entrepreneurs and growing businesses turn innovative ideas into viable, fundable, and monetisable ventures.

Led by principal Ian Goodyer, we draw on a network of trusted partners to deliver comprehensive support — including KAnalysis for full-service IP (prior art, drafting, prosecution) with strong US and international capability, and Becker Transactions for patent sales and licensing (over $11 billion in completed deals).

About Ian Goodyer

Ian Goodyer is an experienced business consultant and entrepreneur specialising in commercialising new ideas — from concept to market, protection, funding, and revenue generation.

As an inventor on multiple patent applications and holder of European trademarks, Ian has deep practical knowledge of intellectual property strategy, including protection, enforcement, and monetisation through sales or licensing. He has founded and grown high-tech ventures (e.g., photonics innovations at Zinir and Alphabright), raised funding for his own companies, and brought complex products to market in large corporate environments (e.g., Amersham/GE Healthcare).

Ian has advised hundreds of startups and SMEs, helping raise millions in seed and growth funding, refine business plans into investment-ready documents, and build strategic networks. His background includes:

• Heading up the bespoke IP services division in the IP consultancy firm Inngot
• Running a specialist specialist scientific photonics consultancy ZiNIR
• Intensive support for high-growth tech companies via various regional government business advisor roles.
• Long-term 1:1 advising for University of Brighton’s Beepurple entrepreneurship network.
• Roles in technology transfer, open innovation, and IP valorisation for FTSE 100 firms.
• Lecturing in IP and business planning at UK universities (Birkbeck, Brighton, Sussex).
• Running LinkedIn groups on UK Start Up Funding, IP Exploitation, and Technology Transfer.

Clients value Ian’s hands-on experience, attention to detail, and ability to make complex ideas clear and actionable — whether turning messy decks into focused plans, preparing for investor due diligence, or unlocking IP value.

Further details on Ian’s background can be found on his LinkedIn Profile