Business Planning

We specialise in turning messy ideas, scattered notes, and rough pitch decks into focused, professional, investment-ready business plans that investors actually want to read — and that guide your own decisions with clarity.

There are two core reasons to invest time in a strong plan:

Internal clarity — The process forces you to refine your thinking, identify risks and opportunities early, and build a realistic roadmap before spending serious money.

External credibility — Angels, VCs, banks, and grant bodies need to see a succinct, credible story that answers their questions: market potential, competitive edge, team capability, financial viability, and path to returns.

We work intensively with you:

• Asking probing questions to sharpen your vision.
• Researching markets, competitors, and benchmarks.
• Building tight, realistic financial forecasts (cash flow, P&L, balance sheet, break-even, sensitivities).
• Assembling everything into a compelling, readable document that positions your business as truly investment-ready.

“Ian has an extraordinary eye for detail which is very useful when it comes to refining proposals and writing business plans. His own personal experience in business gives him a unique understanding of the needs of start-ups. His perspective is valuable and his consultancy is much considered.” — Shawn De Freitas, Di8it

A solid business plan normally covers:

• Details of the product or service. This will include details of any licensing and / or IP
• Details of the market. Including market sizes, competitors and what they are likely to do when they notice your entry into their market, and estimates of market size and sales volumes.
• Company and people. Who is involved including partners, associates and collaborators.
• Project Plan. How are you going to bring this idea to market. What are you going to do when? What resources are required?
• Financials. What funds are required? What profit will be made? When will the company break even?

We pull it all together in the most compelling way possible. Get in touch if you’d like to discuss turning your current deck into something sharper.